Apply in the morning to cleansed, dry skin on the face and neck. Warm the cream in your hands to body temperature, which aids absorption. Next, place both palms with the cream on the center of the face and work outward and then down onto the neck. Then, press gently, again starting from the center of the face and outwards (so that the skin tissue is not stretched and to improve drainage, which helps preserve the youthfulness of facial features).